Since its creation, Lacroix has been recognized for the high quality of its products, their technicality and unique design. The brand cultivates its difference with the design of exceptional technical products. The partnership with the Ski Lacroix was the first collaboration of Maison Tournaire.
It is a meeting of know-how, that of skiing luxury and high performance, and that of exceptional jewelry. They proposed the project of an original ski-jewelry and we were lucky enough to be free in the creation, to do something that corresponds to the Tournaire® style. These skis, which were a world first, were very successful and allowed us to reach many national media channels (TF1, M6, Europe 1...).
Thanks to the enthusiasm surrounding this collaboration, the media have taken a great interest in these exceptional skis, in which is embedded a composition of white gold diamond patterns. More than 10 years after this collaboration, journalists regularly talk to me about these skis.