Since its creation, Lacroix has been recognized for the high quality of its products, their technicality and their unique design. The brand cultivates its difference through the design of exceptional technical products. The partnership with Ski Lacroix was the House's first landmark collaboration Tournaire.
Lacroix: Luxury skis
It's a meeting of two areas of expertise: luxury, high-performance skiing and exceptional Jewellery . They approached us with the idea of an originalJewellery ski, and we were lucky enough to be able to create something in keeping with the Tournaire® style. These skis, which were a world first, were very successful, and they enabled us to reach many national media (TF1, M6, Europe 1...).
Thanks to the buzz surrounding this collaboration, the media took a great deal of interest in these exceptional skis, which feature a composition of white gold motifs set with diamonds. More than 10 years after this collaboration, journalists still talk to me regularly about these skis.