International opening

We opened the store in Paris in 2004, it is located court Vendôme even if the address is 7 place Vendôme. This store brought us a large, eclectic and above all international clientele. As on the salons, what is presented in the window stands out compared to the other jewelers in the square. What happens often is that people come to find out about a jewel then they say they still want to go around to see what is done in others, but they often finish By coming back.
When we opened in Lyon, then in Paris, we saw many more people coming to the Montbrison store. This gave us more credibility, we had become a real brand in the eyes of the public and our image was naturally legitimized. The word of mouth also walked in Paris. We had a Parisian clientele who was native of Montbrison or the Loire, it was especially these people who talked about us. There is also the fact that my creations are noticed, people are intrigued and they seek to find out more. Finally we are one of the few houses to offer the repair of jewelry Place Vendôme, some only repair their own jewelry and still this is not always the case! But above all tailor -made models with the creator ...

Today, I have a real reputation as an artisan-creator, people come to see me to have an expertise that they do not find elsewhere. Last year, a lady came from Paris to make me see a stone. She had bought a fairly expensive ruby ​​and had gone to see Jewelers Place Vendôme for him to be authenticated.

Many told him that it was a false stone, he was then advised: "Go see Tournaire". As soon as I saw this ruby, I was immediately convinced that it was true and I dismantled it to have it authenticate by a laboratory. The tests confirmed that the stone was true, the lady finally with a certificate was delighted. I have this expertise because I look at things in relation to their beauty, their subtle details and not in relation to their value. And it’s still word of mouth that made me known, but it’s something that is acquired over years and years.
In 2003, there was the partnership with Lacroix which was a major event for us because the media became very interested in this collaboration and we benefited from the aura of this high -end ski brand. It was Laurent Masocro, of the Communication Service, and Bertrand Roy, the Chairman and CEO of the Lacroix skis who contacted us; They had the idea of ​​doing something striking: a ski-joaillerie. What I wanted was freedom of creation, we were in an era of "stall jewelry" where the more beautiful it was. I have never been in this logic, where beauty is measured by quantity. I like to put this fashion in parallel with painting: before, the more the canvas was representative of reality, the more value it was. Then the photo, the perfection of the representation, arrived; The painters therefore looked for new ways of expressing themselves and we saw the impressionists, pointillist, etc. The difference between painting and jewelry is that painting has evolved, jewelry very little.